Bolsover District Netball Academy (BDNA) was launched in November 2013 to encourage secondary school aged girls to get involved in Netball. A partnership was formed between Bolsover Village Games, Bolsover District Council and Clowne Netball Club to develop the Academy.
The first step was to design a brand that would appeal to the target audience, by looking at products that they would use and relate to. We then looked at a package of goodies/incentives that not only would appeal to the girls but also their parents in making the Academy good value for money. The incentive package consisted of; 5 weeks of quality coaching, a leadership qualification, a branded t-shirt, wrist sweatband, whistle and sports vouchers all for a total of £10.
Rather than promoting an open invitation we asked each of the 5 local secondary schools to provide a list of names for those who may be interested in Netball and then sent out personal invites to these girls.
30 girls attended Bolsover District Netball Academy but now the five weeks have ended, Christmas has been and gone and the session has relaunched. It is now open to any one to come along, now that there is a solid foundation to build on it allows Clowne Netball Club to attract new participants into a thriving session rather than build from nothing.
This is successful pilot of the 'Academy' structure has led to the expansion of the brand into other sports.
By creating this session Clowne Netball Club now provides all girls above the age of 6 and ladies the opportunity to give netball a go in a fun and friendly environment.
For more information contact Bolsover Village Games
laura@villagegames.org.uk / 01246 242369



